Low message sensation health promotion videos are better remembered and activate areas of the brain associated with memory encoding.

Low message sensation health promotion videos are better remembered and activate areas of the brain associated with memory encoding.

Greater sensory stimulation in advertising has been postulated to facilitate attention and persuasion. For this reason, video ads promoting health behaviors are often designed to be high in "message sensation value" (MSV), a standardized measure of sensory intensity of the audiovisual and...

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Bibliographic Details
Main Authors: David Seelig, An-Li Wang, Kanchana Jagannathan, James W Loughead, Shira J Blady, Anna Rose Childress, Daniel Romer, Daniel D Langleben
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4237381?pdf=render

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