Implementasi Theory of Planned Behavior terhadap Pemasaran Usaha Kecil Menengah melalui E-Commerce

Implementasi Theory of Planned Behavior terhadap Pemasaran Usaha Kecil Menengah melalui E-Commerce

Theory of Planned Behavior (TPB) has supported relationships for predicting many different people's behaviors. TPB shows that the proximal determinant of will behavior is one's intention to engage in that behavior. Attitudes and subjective norms are suggested to exert its effects of behavi...

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Bibliographic Details
Main Authors: Junianto Tjahjo Darsono, Erni Susana, Eko Yuni Prihantono
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2020-12-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
attitude
behavioral control
e-commerce
intention
marketing
subjective norms
Online Access:http://jurnal.unmer.ac.id/index.php/jmdk/article/view/5098/pdf

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