THE DETERMINANT-DOMINANT APPROACH TO THE STUDY OF URBAN TRADING OBJECT’S NAMES

• Main Author: Tatyana Alexandrovna Kadolo
• Format: Article
• Language: English
• Published: Science and Innovation Center Publishing House 2016-02-01
• Series: Sovremennye Issledovaniâ Socialʹnyh Problem
• Subjects: Emporonym; motivational sign; determinant; determinate-dominant approach; associative experiment
• Online Access: http://journal-s.org/index.php/sisp/article/view/8274

<p class="x-----------" xml:lang="en-US"><span class="char-style-override-1">Purpose. </span>The aim of the study is to analyze the dominant determinant and motivational signs for the urban trading object’s names.</p><p class="x-----------" xml:lang="en-US"><span class="char-style-override-1">Methodology.</span> The complex technique: surveys, interviewing, association experiment, motivational description of semantic-lexical units, lexical analysis of definitions, component analysis, statistical method.</p><p class="x-----------" xml:lang="en-US"><span class="char-style-override-1">Results.</span> It was detected a number of determinant motivational signs caused by trading object’s pattern in the minds of the speakers («goods», « service», «subject of the provision of services», «object of the provision of services»). In addition to that, it was found the dominant signs actualizing a particular characteristic in emporonyms («lokum», «personifying sign», «universal cultural meanings withpositive connotation»).</p><p class="x-----------" xml:lang="en-US"><span class="char-style-override-1">Practical implications.</span> Sphere of motivological researches, theory and practice of naming.</p>