Evaluating a large-scale online behaviour change intervention aimed at wildlife product consumers in Singapore.

Interventions to shift the behaviour of consumers using unsustainable wildlife products are key to threatened species conservation. Whether these interventions are effective is largely unknown due to a dearth of detailed evaluations. We previously conducted a country-level online behaviour change in...

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Bibliographic Details
Main Authors: Hunter Doughty, E J Milner-Gulland, Janice Ser Huay Lee, Kathryn Oliver, L Roman Carrasco, Diogo Veríssimo
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2021-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0248144