The Prospects for Consumer-Oriented Social Media

Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of in...

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Bibliographic Details
Main Author: Clarke Roger
Format: Article
Language:English
Published: Sciendo 2014-11-01
Series:Organizacija
Subjects:
Online Access:http://www.degruyter.com/view/j/orga.2014.47.issue-4/orga-2014-0024/orga-2014-0024.xml?format=INT
Description
Summary:Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data.
ISSN:1581-1832