Some stylistic and syntactic devices of expansion and complication of a German advertising sentence in translation into Russian
The translate of an advertising text of source language doesn't fully correspond the criteria of communicative equivalence without an adequate transfer of the invariant functional dominance, the construction, which expands or complicates the syntactic structure of an advertising sentence. Alter...
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2011-06-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
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| Online Access: | http://journals.rudn.ru/linguistics/article/view/9771 |
| Summary: | The translate of an advertising text of source language doesn't fully correspond the criteria of communicative equivalence without an adequate transfer of the invariant functional dominance, the construction, which expands or complicates the syntactic structure of an advertising sentence. Alternative correspondences of the target language, which fully transfer the meaning of such construction in certain cases of its usage, are often being found in macrocontext in the process of translation of such constructions. |
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| ISSN: | 2312-9182 2312-9212 |