Análise do comportamento da demanda com abordagem de cenários simulados no setor automobilístico

• Main Authors: Sergio de Araujo, Valesca Alves Corrêa, Luiz Eduardo Nicolini do Patrocínio Nunes
• Format: Article
• Language: Portuguese
• Published: Universidade Nove de Julho 2013-01-01
• Series: Exacta
• Online Access: http://www.redalyc.org/articulo.oa?id=81027458006

The field of mechanical engineering production is very important for many industries. Companies seek to improve their processes, methods, philosophies, mechanisms and technologies to achieve a competitive edge, win over consumer preference, and gain a greater share of a strained market. The aim of this paper is to carry out a behavioral analysis of demand for a company in the automotive sector by simulating a scenario that entails implementing an expansion of visibility of the steps of the manufacturing process, transit and storage. The methodology involves an extensive review of several cases, where the simulation tool is used to provide visibility of the different stages of production. It is expected to show that linear demand can equalize the level of stock when allied to the application of a marketing policy model of product and service demand along with the expansion of its dealer network’s visibility, allowing the placement of orders at any stage of the chain of production.