PROPOSED BUSINESS PROCESS IMPROVEMENT MODEL WITH INTEGRATED CUSTOMER EXPERIENCE MANAGEMENT
<p>ENGLISH ABSTRACT: In these modern times it is more and more difficult to become and stay competitive in the business environment. Customers have increasingly more products to choose from and more channels through which they can satisfy their needs. In such an environment it is vital...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Stellenbosch University
2012-01-01
|
| Series: | South African Journal of Industrial Engineering |
| Online Access: | http://sajie.journals.ac.za/pub/article/view/65 |