AN Assessment of public relations among certified and non-certified cocoa marketers in Ondo State, Nigeria
Public relations (PR) are often ignored in agricultural marketing, and organizations with imperfect utilization of PR are usually badly managed, ineffective and generate high labor turnover. Therefore, this study identified the different types of adopted PR strategies, described the structure of th...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2021-07-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www1.up.poznan.pl/jard/index.php/jard/article/view/1389 |