Literasi media berbasis kearifan lokal pada masyarakat bali

This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana...

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Bibliographic Details
Main Authors: Rini Darmastuti, Jusuf Tjahjo Purnomo, Birmanti Setia Utami, Hanita Yulia
Format: Article
Language:English
Published: Faculty of Communications Science, Dr Soetomo University 2019-11-01
Series:Jurnal Studi Komunikasi
Subjects:
Online Access:https://ejournal.unitomo.ac.id/index.php/jsk/article/view/1538
Description
Summary:This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children).
ISSN:2549-7294
2549-7626