How to Justify Purchase of an iPad: Users of the Latest Launch

Contemporary technology innovation is increasingly based on convergence and the multiple uses of products. This change is detailed in the literature about new product development, as well as that on systems integration. This article focuses on the factors that determine the justification for using a...

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Bibliographic Details
Main Authors: Emílio José Montero Arruda Filho, Rosa Maria Chaves Lima, Mark Michael Lennon
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2014-09-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:http://www.jotmi.org/index.php/GT/article/view/1615

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