MARKETING STRATEGY OF QUALITY MANAGEMENT DURING REORGANIZATION OF REGIONAL UNIVERSITIES IN THE PROCESS OF MODERNIZATION OF EDUCATION IN THE CONDITIONS OF REGION'S TRANSITION TO INDUSTRY 4.0

MARKETING STRATEGY OF QUALITY MANAGEMENT DURING REORGANIZATION OF REGIONAL UNIVERSITIES IN THE PROCESS OF MODERNIZATION OF EDUCATION IN THE CONDITIONS OF REGION'S TRANSITION TO INDUSTRY 4.0

The purpose of the research is to study the modern Russian practice of quality management during reorganization of regional universities in the process of modernization of education in the conditions of region's transition to Industry 4.0 and to develop a marketing strategy of quality managemen...

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Bibliographic Details
Main Authors: Larisa Cheglakova, Irina Devetyarova, Oksana Agalakova, Yulia Kolesova
Format: Article
Language:English
Published: Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia 2020-03-01
Series:International Journal for Quality Research
Subjects:
marketing strategy
reorganization management
regional universities
modernization of education
region's transition to industry 4.0
Online Access:http://ijqr.net/journal/v14-n1/3.pdf

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