RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

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Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency...

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Bibliographic Details
Main Author: Gabriela ARIONESEI
Format: Article
Language:English
Published: Universitatii Suceava 2012-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
marketing
marketing mix
promotion
public relations
tourism destination
Online Access:http://revistadeturism.ro/index.php/rdt/article/view/46

Internet

http://revistadeturism.ro/index.php/rdt/article/view/46

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