THE INFLUENCE OF MANDIRI SHARIA BANK SAVINGS PROMOTION ON INTEREST SAVING PEOPLE OF PALEMBANG CITY

THE INFLUENCE OF MANDIRI SHARIA BANK SAVINGS PROMOTION ON INTEREST SAVING PEOPLE OF PALEMBANG CITY

The aim of this study to find out how much interests in saving people in the city of Palembang, especially saving in a Sharia-based regional bank, namely the Mandiri Sharia Banking. This research was conducted for two months, this study used primary data by distributing questionnaires, location of t...

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Bibliographic Details
Main Authors: Nawawi Z., Supriadi, Azizah, Wadjdi F., Har M.S., Sadikin A., Syaeful W.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2019-04-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Promotion
advertisement
publicity
sales promotion
personal selling
saving
Online Access:https://rjoas.com/issue-2019-04/article_23.pdf
Description
Summary:The aim of this study to find out how much interests in saving people in the city of Palembang, especially saving in a Sharia-based regional bank, namely the Mandiri Sharia Banking. This research was conducted for two months, this study used primary data by distributing questionnaires, location of the study was in the city of Palembang and data analysis in this study by using multiple linear regressions. The results of this study were advertisements have an effect on peoples’ saving interest on Mandiri Sharia Banking Palembang.
ISSN:2226-1184

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