Sounding Black or White: priming identity and biracial speech

• Main Authors: Sarah Gaither, Ariel M Cohen-Goldberg, Calvin Gidney, Keith Maddox
• Format: Article
• Language: English
• Published: Frontiers Media S.A. 2015-04-01
• Series: Frontiers in Psychology
• Subjects: Language; priming; Biracial identity; speech perceptions; styleswitching
• Online Access: http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00457/full

Research has shown that priming one’s racial identity can alter a biracial individuals’ social behavior, but can such priming also influence their speech? Language is often used as a marker of one’s social group membership and studies have shown that social context can affect the style of language that a person chooses to use, but this work has yet to be extended to the biracial population. Audio clips were extracted from a previous study involving biracial Black/White participants who had either their Black or White racial identity primed. Condition-blind coders rated Black-primed biracial participants as sounding significantly more Black and White-primed biracial participants as sounding significantly more White, both when listening to whole (Study 1a) and thin-sliced (Study 1b) clips. Further linguistic analyses (Studies 2a-2c) were inconclusive regarding the features that differed between the two groups. Future directions regarding the need to investigate the intersections between social identity priming and language behavior with a biracial lens are discussed.