ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND

ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND

A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country br...

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Bibliographic Details
Main Author: K. Kucherenko
Format: Article
Language:deu
Published: Publishing Center "Kyiv University" 2014-03-01
Series:Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
Subjects:
brand
risk
vagueness
tourism
factors
Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494

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