ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND

ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND

A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country br...

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Bibliographic Details
Main Author: K. Kucherenko
Format: Article
Language:deu
Published: Publishing Center "Kyiv University" 2014-03-01
Series:Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
Subjects:
brand
risk
vagueness
tourism
factors
Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494
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spelling doaj-cd9113e692354cea92d13af4cd6b2b7e2020-11-25T00:34:23ZdeuPublishing Center "Kyiv University"Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka1728-26672079-908X2014-03-013156949910.17721/1728-2667.2014/156-3/18ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRANDK. Kucherenko0Taras Shevchenko National University of Kyiv, KyivA brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country brand. Considered is the problem of influence of global risk factors on the process of formation of international tourist brand. Provides a list of risks, influencing the process of formation of tourist brand. It is noted that these risks can wear both objective and subjective character. http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494brandriskvaguenesstourismfactors
collection DOAJ
language deu
format Article
sources DOAJ
author K. Kucherenko
spellingShingle K. Kucherenko
ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
brand
risk
vagueness
tourism
factors
author_facet K. Kucherenko
author_sort K. Kucherenko
title ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
title_short ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
title_full ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
title_fullStr ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
title_full_unstemmed ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
title_sort estimation of snfluence of global factors of rick on the process of forming of international tourist brand
publisher Publishing Center "Kyiv University"
series Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka
issn 1728-2667
2079-908X
publishDate 2014-03-01
description A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country brand. Considered is the problem of influence of global risk factors on the process of formation of international tourist brand. Provides a list of risks, influencing the process of formation of tourist brand. It is noted that these risks can wear both objective and subjective character.
topic brand
risk
vagueness
tourism
factors
url http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1494
work_keys_str_mv AT kkucherenko estimationofsnfluenceofglobalfactorsofrickontheprocessofformingofinternationaltouristbrand
_version_ 1725313689600393216

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