| Summary: | The aim of this paper is to specify people’s awareness, acceptance and needs for the Renewable Energy (RE) and Energy efficiency (EE) innovations in Jordan. This took place after having studied the most influential innovations on RE and EE in Germany, Spain and Turkey. Then, two suitable innovations were selected; in particular, PV mobile charger and sodium light unit regulator. Our research was based on the analysis of qualitative interviews and a questionnaire. The results showed that (53%) are willing to buy PV mobile charger depending on its life cycle and efficiency even if it is expensive. About (89%) of respondents realized that it is important to develop and support the EE innovative solution of using sodium regulator in lighting the streets by the municipalities, and about (49%) would like to take practical steps for the RE and EE developments if they could. The results also show that all respondents are willing to pay extra cost to obtain green energy; (20%) want the cheapest possible solution in this regard. the study results indicate that Jordanian people do expect more from the public sector about renewable energy production; whereas a large percentage (63%) thinks that public sector should take the first step towards renewable energy production. The acceptance and awareness of the society on RE and EE innovations is one of the most important drivers towards the transition to RE and EE in Jordan.
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