Effects of Spatial Distance and Paid Card on Price Promotions

Paid card is an important mean of companies to maintain the customers and increase gain. It is applied extensively in retailing, fitness center, and by other service delivers. However, there is lack of studies focused on promotion mechanisms of paid card in the literature. In this paper, the promoti...

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Bibliographic Details
Main Authors: Lei Dazhang, Ye Naiyi
Format: Article
Language:English
Published: EDP Sciences 2015-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:http://dx.doi.org/10.1051/shsconf/20151701017