Products With High Purchase Frequency Require Greater Inhibitory Control: An Event-Related Potential Study

Products With High Purchase Frequency Require Greater Inhibitory Control: An Event-Related Potential Study

One’s past behavior influences their present behavior. The effects of such response history have often been tested using response inhibition tasks. Since previous studies have highlighted the effect of immediate action history formed directly before the subsequent response in a laboratory environmen...

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Bibliographic Details
Main Authors: Koki Tsuji, Midori Shibata, Yuri Terasawa, Satoshi Umeda
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-09-01
Series:Frontiers in Psychology
Subjects:
Go/No-go task
cognitive control
response history
event-related potentials
N2 component
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.727040/full

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