CUSTOMER COMPLAINT RESPONSE STRATEGY IN SERVICE FAILURE: STUDY OF ONLINE SHOPPER IN INDONESIA
<em>The shifting pattern of shopping habit into a digital nowadays perceived by the business players as the trigger of the growth in e-commerce and e-marketplace. Indonesia is currently one of the largest markets in Southeast Asia for online shopping. On the other hand, it is inevitable that t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2019-06-01
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| Series: | AFEBI Management and Business Review |
| Subjects: | |
| Online Access: | http://journal.afebi.org/index.php/ambr/article/view/225 |