Analyzing Political Marketing in Indonesia: A Palm Oil Digital Campaign Case Study
Social media in political marketing is an emerging area of research. This study explains how social networks are constructed in a digital campaign, identifying key actors, and messages involved in modern political marketing. A hotly contested palm oil campaign in Indonesia serves as a case study to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hasanuddin University
2020-09-01
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| Series: | Forest and Society |
| Subjects: | |
| Online Access: | https://journal.unhas.ac.id/index.php/fs/article/view/9576 |