Playing nice: A multi-methodological study on the effects of social conformity on memory

Conformity is an important aspect of social behavior. Two main motives have been identified: people may adapt their behavior to play nice despite knowing better (normative conformity) or they may accept the others’ opinion as a valid source of information (informative conformity). Neuroimaging studi...

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Bibliographic Details
Main Authors: Lorena eDeuker, Anna Renuka Müller, Christian eMontag, Sebastian eMarkett, Martin eReuter, Juergen eFell, Peter eTrautner, Nikolai eAxmacher
Format: Article
Language:English
Published: Frontiers Media S.A. 2013-03-01
Series:Frontiers in Human Neuroscience
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00079/full