Playing nice: A multi-methodological study on the effects of social conformity on memory
Conformity is an important aspect of social behavior. Two main motives have been identified: people may adapt their behavior to play nice despite knowing better (normative conformity) or they may accept the others’ opinion as a valid source of information (informative conformity). Neuroimaging studi...
Main Authors: | , , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2013-03-01
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Series: | Frontiers in Human Neuroscience |
Subjects: | |
Online Access: | http://journal.frontiersin.org/Journal/10.3389/fnhum.2013.00079/full |