The International Macro-Environment of an Organization

The international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of...

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Bibliographic Details
Main Authors: Ileana (Badulescu) Anastase, Cornel Grigorut
Format: Article
Language:English
Published: Ovidius University Press 2016-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-I/2.anastase-badulescu%20-ileana.pdf
Description
Summary:The international macro-environment (supranational macro-environment) brings together allthe uncontrollable factors with a global impact, and it is related to the organization’s indirectrelationships on international markets. Romania’s globalization and the EU integration increasedthe importance of the macro-environment for all organizations, regardless of their degree ofinternationalization. In marketing, we must master the main agreements between countries and theregulations emanating from general international bodies, reflecting on their business, on differentforeign markets. Knowledge of the international environment is possible only through an analysisof its components (Anastase, I., 2012, p.41).
ISSN:2393-3127
2393-3127