A importância dos folhetos e brochuras na construção da imagem de um destino turístico. Estudo comparativo de três casos: Vila do Conde, Póvoa de Varzim e Esposende
This paper aims to discuss the importance that the intentional use of stereotyped representations, concerning places and their inhabitants, have in the text of the folders. From this perspective, a systematic survey of those representations has been made in a sample of the folders and brochures edit...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2014-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Online Access: | http://www.redalyc.org/articulo.oa?id=88130205015 |