Media and Culture-building

• Main Author: Mohammad Reza Dehshiri
• Format: Article
• Language: fas
• Published: Iranian Institute for Social and Cultural Studies 2010-01-01
• Series: Taḥqīqāt-i Farhangī-i Īrān
• Subjects: Belief; Communication; Culture-admission; Culture-building; Culture-orientation; media; Norm; Rituals; Socialization Symbol; Value
• Online Access: http://www.jicr.ir/article_126_b1c334324aed514163a76d1da07cb679.pdf

First of all, the present study would explain 6-layer dimensions of culture –including beliefs, values, and norms (as the core of culture), and symbols, rituals, and customs, technologies, skills, and innovations (as the culture surface). Then, applying communication theories besides exploring the concept of “culture-building” involving culture-admission (affecting both core and surface of culture) and culture-orientation (affecting culture’s surface); it would analyze the cultural affects media has in thoughts, normalizing, symbolizing, socialization, modeling, and innovation. The assessed hypothesis emphasizes that in the core of culture, media play an educational and stabilizing role in culture-admission process, while in the surface of culture –the culture-orientation process- they could transform behaviors and social models.