THE USAGE OF STYLISTIC MEANS AND DEVICES IN ENGLISH ADVERTISING SLOGANS AND PROBLEMS OF THEIR TRANSLATION
The present article deals with the analysis of stylistic means and devices usage in English advertising slogans. The functional aspect of stylistic devices usage and the problems of their translation are stated. Stylistic means are those phonetic, graphical, morphemic, lexical and syntactical forms...
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| Format: | Article |
| Language: | deu |
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Odessa I. I. Mechnykov National University
2016-09-01
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| Series: | Записки з романо-германської філології |
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| Online Access: | http://rgnotes.onu.edu.ua/article/view/78692 |