Thai cuisine restaurant performance in the United Kingdom (UK): A SEM analysis.

The United Kingdom’s out-of-home (OOH) foodservice industry in 2019 is estimated to be worth over £56 billion, with Thai cuisine restaurants estimated to be over 1,600 in this U.K. service sector. As such, the authors set out to investigate which factors influenced a Thai restaurant’s performance (P...

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Bibliographic Details
Main Authors: Panadda Supawan, Assist. Prof. Dr. Puris Sornsaruht, Assoc. Prof. Dr. Paitoon Pimdee
Format: Article
Language:English
Published: AfricaJournals 2019-09-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_24_vol_8_5__2019_thailand.pdf