ERP Perspective Analysis of PSS Component and Decision-Making

ERP Perspective Analysis of PSS Component and Decision-Making

This paper has developed a neuromarketing framework measuring the relationship between products and services in product⁻service systems (PSSs), particularly regarding its impact on PSS decision making. We divided the PSSs into different levels of product and service combinations in order t...

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Bibliographic Details
Main Authors: Meina Zhao, Jing Wang, Heng Zhang, Gang Zhao
Format: Article
Language:English
Published: MDPI AG 2019-02-01
Series:Sustainability
Subjects:
product–service system
event-related potentials (ERPs)
decision making
perceived value
Online Access:https://www.mdpi.com/2071-1050/11/4/1063

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