LES MODELES DE LOCALISATION-ALLOCATION

The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good lo...

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Main Author:	Belu Mihaela
Format:	Article
Language:	deu
Published:	University of Oradea 2008-05-01
Series:	Annals of the University of Oradea: Economic Science
Subjects:	localization - allocation models; trading area; site evaluation; geomarketing
Online Access:	http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/121.pdf

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spelling	doaj-cbccd3d11e1e4cbc9100d9cc59949a5c2020-11-24T23:38:44ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502008-05-0111557562LES MODELES DE LOCALISATION-ALLOCATIONBelu MihaelaThe research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix. http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/121.pdflocalization - allocation models; trading area; site evaluation; geomarketing
collection	DOAJ
language	deu
format	Article
sources	DOAJ
author	Belu Mihaela
spellingShingle	Belu Mihaela LES MODELES DE LOCALISATION-ALLOCATION Annals of the University of Oradea: Economic Science localization - allocation models; trading area; site evaluation; geomarketing
author_facet	Belu Mihaela
author_sort	Belu Mihaela
title	LES MODELES DE LOCALISATION-ALLOCATION
title_short	LES MODELES DE LOCALISATION-ALLOCATION
title_full	LES MODELES DE LOCALISATION-ALLOCATION
title_fullStr	LES MODELES DE LOCALISATION-ALLOCATION
title_full_unstemmed	LES MODELES DE LOCALISATION-ALLOCATION
title_sort	les modeles de localisation-allocation
publisher	University of Oradea
series	Annals of the University of Oradea: Economic Science
issn	1222-569X 1582-5450
publishDate	2008-05-01
description	The research paper aims to emphasize the strategic importance of location decisions for retailers. So, the location decision is important because opening a business costs a lot of money; the retailer is committed to the location for a long period of time; competition is getting tougher and a good location is one way to beat the competition. Location is a key factor in the retailing mix. Retailers should consider such a decision as carefully as pricing, promotion, and other elements of the marketing mix.
topic	localization - allocation models; trading area; site evaluation; geomarketing
url	http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/121.pdf
work_keys_str_mv	AT belumihaela lesmodelesdelocalisationallocation
_version_	1725515989784723456

LES MODELES DE LOCALISATION-ALLOCATION

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