Determinants of Demand for Theatre Tickets in Austria and Switzerland

• Main Author: Marta Zieba
• Format: Article
• Language: English
• Published: Austrian Statistical Society 2016-02-01
• Series: Austrian Journal of Statistics
• Online Access: http://www.ajs.or.at/index.php/ajs/article/view/212

This paper presents a short, comparative analysis of the determinants of theatre attendance using a novel panel data set for Austrian and Swiss non-profit theatres. The results of the econometric analysis suggest that price and income have significant effects on theatre attendance, the first effect being negative and the second positive. However, both price and income elasticities are not greater than one in absolute values. This reinforces the findings of previous studies on the determinants of demand for theatre. Furthermore, the results indicate that total theatre capacity and in some cases objective output characteristics are also important determinants of attendance, in line with some previous studies.