Cost Leadership or Differentiation? Applying Porter’s Competitive Strategies in Ecotourism: A Case Study of Mkhuze Game Reserve.

Mkhuze Game Reserve was proclaimed in 1912 and is one of the oldest extant protected areas in South Africa. The game reserve provides six categories of tourist accommodation within the Mantuma rest camp, and at a separate exclusive, bush lodge overlooking the Nhlonhlela Pan. Porter (1980) developed...

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Bibliographic Details
Main Author: Michael R. Brett
Format: Article
Language:English
Published: AfricaJournals 2018-02-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_39_vol_7_2__2018.pdf