METHODS FOR DETERMINATION OF INTERNET MEDIA FUNDING MODELS BY OBSERVING ITS CONTENT
Content of any media resource is closely related to goals the media aimed to reach as well as to its funding model. Nevertheless, peculiarities of this relationship had not been described in scientific literature before, especially in the context of Ukrainian informational share of the Internet. Ou...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The publishing house of the University of Warmia and Mazury in Olsztyn
2016-06-01
|
| Series: | Civitas et Lex |
| Subjects: | |
| Online Access: | https://czasopisma.uwm.edu.pl/index.php/cel/article/view/2302 |
| Summary: | Content of any media resource is closely related to goals the media aimed to reach as well
as to its funding model. Nevertheless, peculiarities of this relationship had not been described
in scientific literature before, especially in the context of Ukrainian informational share of the
Internet. Our goal is to indicate and describe these peculiarities, and, on that basis, to form methods
of determination of a funding model for a certain Ukrainian Internet media. We discovered that
the interdependence between a funding model and its content primarily consists of its orientation
towards financial attractiveness. If there is no such an aim, there can be dysfunction resulting in
subsidization. Determination of these subsidies’ origin is usually quite easy, because the stateowned,
grant based and crowdfunding media do not tend to hide their funding sources and only
sponsor’s subsidies are usually kept secret.
|
|---|---|
| ISSN: | 2392-0300 2449-5522 |