Social Media and Strategic Communication: A two-year study of attitudes and perceptions about social media among college students
Social media have been adopted from its inception by public relations, advertising and marketing practitioners as tools for communicating with strategic publics. Wright and Hinson (2009) have established that public relations professionals perceive social media positively with respect to strategi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2012-09-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2012LewisNichols.pdf |