Building country image process
The same branding principles are used for countries as they are used for the products, only the methods are different. Countries are competing among themselves in tourism, foreign investments and exports. Country turnover is at the level that the country's reputation is. The countries that begi...
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710504220Z.pdf |