Cognitive Load Impairs Evaluative Conditioning, Even When Individual CS and US Stimuli are Successfully Encoded
Cognitive load has been shown to reduce both Evaluative Conditioning (EC) effects and CS-US pairing memory. This suggests the successful encoding of CS-US pairings is required for eliciting EC effects. However, an alternative account may be that cognitive load impairs the encoding of individual CS o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2020-02-01
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| Series: | International Review of Social Psychology |
| Subjects: | |
| Online Access: | https://www.rips-irsp.com/articles/339 |