Blending traditional and digital marketing
It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the technology, the continuous incre...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2016-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/06_Todor%20R.pdf |