Blending traditional and digital marketing
It is a matter of fact that we are in the digital era and internet marketing and social media have a significant impact on the way consumers behave, companies do business and it is a must for companies to adapt to the new reality. Due to the fast evolution of the technology, the continuous incre...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2016-07-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/2016/BULETIN%20I%20PDF/06_Todor%20R.pdf |
| Summary: | It is a matter of fact that we are in the digital era and internet marketing and
social media have a significant impact on the way consumers behave, companies do business
and it is a must for companies to adapt to the new reality. Due to the fast evolution of the
technology, the continuous increase in demand and supply, the supply chain elongation and
the big amount of date, the only solution to face the major changes is the automation of all
the processes. But even though the new era of communication is here, specialist suggest that
companies should not ignore traditional methods, and to try to blend digital marketing with
traditional campaigns in order to achieve their goals. |
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| ISSN: | 2065-2194 2065-2194 |