ANALISIS KEBUTUHAN KONSUMEN DALAM PENGEMBANGAN JENANG DENGAN METODE FUZZY QUALITY FUNCTION DEPLOYMENT (FQFD) [Analysis of Consumer Needs for Jenang Development with Fuzzy Quality Function Deployment (FQFD) Method]
UD. Bu Sulasmi is one of the business units that produce jenang in Blitar regency. The problem of the company was the marketing activity that has not been maximally indicated by the low sales of jenang which was 60% of the expected target. The low sales of jenang was due to competition with other je...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung
2018-03-01
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| Series: | Jurnal Teknologi & Industri Hasil Pertanian |
| Subjects: | |
| Online Access: | http://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/1611 |