Lanzamiento de nuevas marcas en industrias de productos homogéneos básicos con altos niveles de concentración.
This work applies the models of Cournot and Stackelberg to a homogenous product industry with high level of concentration. The object is to use these models as decision criterion over the alternative to introduce a new brand by incumbent not leader. It is wanted to establish if to send a new brand i...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario
2008-05-01
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| Series: | Universidad y Empresa |
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| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/1052 |