The real value of the customer in the process of crm and accounting: a case study in a retail supermarket El valor real del cliente en el proceso de crm y la contabilidad: un estudio de caso en empresa del sector minorista supermercadista O valor real do cliente no processo de crm e a contabilidade: um estudo de caso em empresa do setor de varejo supermercadista

The real value of the customer in the process of crm and accounting: a case study in a retail supermarket El valor real del cliente en el proceso de crm y la contabilidad: un estudio de caso en empresa del sector minorista supermercadista O valor real do cliente no processo de crm e a contabilidade: um estudo de caso em empresa do setor de varejo supermercadista

As important as the gathering of transactional data and types and patterns of the customers is today, assessment of customer value, as precisely as possible, is critical in order to analyze and understand each of them in today's competitive marketplace. Thus, a way is proposed to assess the rea...

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Bibliographic Details
Main Authors: Tatiane da Silva Ferreira Vichroski, Elisete Dahmer Pfitscher, Alessandra Vasconcellos Gallon, Fernando Richartz
Format: Article
Language:Portuguese
Published: Emerald Publishing 2010-12-01
Series:REGE Revista de Gestão
Subjects:
Valor Real do Cliente
Contabilidade
Ramo Supermercadista
Online Access:http://www.revistas.usp.br/rege/article/view/36720

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