Social Media Marketing Efforts of Luxury Brands on Instagram

Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence. In this framework, Instagram has become a popular s...

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Bibliographic Details
Main Authors: Simona VINEREAN, Alin OPREANA
Format: Article
Language:English
Published: Sprint Investify 2019-12-01
Series:Expert Journal of Marketing
Subjects:
Online Access:http://marketing.expertjournals.com/23446773-714/