Neuromarketing: Its current status and research perspectives

Neuromarketing: Its current status and research perspectives

This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate tool used in systematic literature reviews by integr...

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Bibliographic Details
Main Authors: Pedro Duque-Hurtado, Veronica Samboni-Rodriguez, Mariana Castro-Garcia, Luz Alexandra Montoya-Restrepo, Ivan Alonso Montoya-Restrepo
Format: Article
Language:Spanish
Published: Universidad ICESI 2020-12-01
Series:Estudios Gerenciales
Subjects:
neuromarketing
consumer neuroscience
consumer behavior
scientific mapping
bibliometrics
systematic review
Online Access:https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3890

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