The Effect of the Implementation of E-CRM Electronic Satisfaction and Loyalty, Electronic Consumers of Mellat Bank's Website

The Effect of the Implementation of E-CRM Electronic Satisfaction and Loyalty, Electronic Consumers of Mellat Bank's Website

Show other versions (1)

Organizations that compete for power in the market constantly looking for ways to overcome their rivals. Today's customers want to engage with the organization. Successful customer relationship management is one of the major competitive advantages that organizations can use to prevent the trans...

Full description

Bibliographic Details
Main Authors: Mehdi Jamali, Mohammad Azimi Mehrabadi, Mohammad Pouri
Format: Article
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2017-04-01
Series:Revista Administração em Diálogo
Subjects:
Electronic Consent
Loyalty-Mail
E-CRM.
Online Access:https://revistas.pucsp.br/index.php/rad/article/view/32044

Similar Items

Similar Items