Sustainability and Natural Wines: An Exploratory Analysis on Consumers

Sustainability and Natural Wines: An Exploratory Analysis on Consumers

Wine production and consumption in Italy have a long tradition strongly linked to conventional products. Because of these market dynamics, the Italian wine industry has strongly increased the production of organic wines, as well as that of biodynamic and natural wines. Based on a qualitative survey...

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Bibliographic Details
Main Authors: Sara Fabbrizzi, Veronica Alampi Sottini, Maria Cipollaro, Silvio Menghini
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
natural wines
sustainability
consumer preferences
terroir
content analysis
free listing
Online Access:https://www.mdpi.com/2071-1050/13/14/7645
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spelling doaj-ca6841784c99428caf563ec3aa764ffc2021-07-23T14:07:16ZengMDPI AGSustainability2071-10502021-07-01137645764510.3390/su13147645Sustainability and Natural Wines: An Exploratory Analysis on ConsumersSara Fabbrizzi0Veronica Alampi Sottini1Maria Cipollaro2Silvio Menghini3Department of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence, Piazzale delle Cascine 18, 50144 Florence, ItalyDepartment of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence, Piazzale delle Cascine 18, 50144 Florence, ItalyDepartment of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence, Piazzale delle Cascine 18, 50144 Florence, ItalyDepartment of Agriculture, Food, Environment and Forestry (DAGRI), University of Florence, Piazzale delle Cascine 18, 50144 Florence, ItalyWine production and consumption in Italy have a long tradition strongly linked to conventional products. Because of these market dynamics, the Italian wine industry has strongly increased the production of organic wines, as well as that of biodynamic and natural wines. Based on a qualitative survey of 210 wine consumers, this study explores the motivations which move the interests of consumers for the consumption of natural wine. The aim of the study is to verify if and how sustainability inspires demand. Considering the scarcity of studies on “natural wines” this research aims to provide a cognitive framework capable of giving a social representation of natural wine from the consumers’ side, although not reaching a generalizable result.https://www.mdpi.com/2071-1050/13/14/7645natural winessustainabilityconsumer preferencesterroircontent analysisfree listing
collection DOAJ
language English
format Article
sources DOAJ
author Sara Fabbrizzi
Veronica Alampi Sottini
Maria Cipollaro
Silvio Menghini
spellingShingle Sara Fabbrizzi
Veronica Alampi Sottini
Maria Cipollaro
Silvio Menghini
Sustainability and Natural Wines: An Exploratory Analysis on Consumers
Sustainability
natural wines
sustainability
consumer preferences
terroir
content analysis
free listing
author_facet Sara Fabbrizzi
Veronica Alampi Sottini
Maria Cipollaro
Silvio Menghini
author_sort Sara Fabbrizzi
title Sustainability and Natural Wines: An Exploratory Analysis on Consumers
title_short Sustainability and Natural Wines: An Exploratory Analysis on Consumers
title_full Sustainability and Natural Wines: An Exploratory Analysis on Consumers
title_fullStr Sustainability and Natural Wines: An Exploratory Analysis on Consumers
title_full_unstemmed Sustainability and Natural Wines: An Exploratory Analysis on Consumers
title_sort sustainability and natural wines: an exploratory analysis on consumers
publisher MDPI AG
series Sustainability
issn 2071-1050
publishDate 2021-07-01
description Wine production and consumption in Italy have a long tradition strongly linked to conventional products. Because of these market dynamics, the Italian wine industry has strongly increased the production of organic wines, as well as that of biodynamic and natural wines. Based on a qualitative survey of 210 wine consumers, this study explores the motivations which move the interests of consumers for the consumption of natural wine. The aim of the study is to verify if and how sustainability inspires demand. Considering the scarcity of studies on “natural wines” this research aims to provide a cognitive framework capable of giving a social representation of natural wine from the consumers’ side, although not reaching a generalizable result.
topic natural wines
sustainability
consumer preferences
terroir
content analysis
free listing
url https://www.mdpi.com/2071-1050/13/14/7645
work_keys_str_mv AT sarafabbrizzi sustainabilityandnaturalwinesanexploratoryanalysisonconsumers
AT veronicaalampisottini sustainabilityandnaturalwinesanexploratoryanalysisonconsumers
AT mariacipollaro sustainabilityandnaturalwinesanexploratoryanalysisonconsumers
AT silviomenghini sustainabilityandnaturalwinesanexploratoryanalysisonconsumers
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