University extension program in Advertising course: academic and community perspectives of the project communication for social development

The present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perce...

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Main Authors: Fabricia Durieux Zucco, Cynthia Morgana Boos de Quadros, Rafael Jose Bona
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2019-12-01
Series:Extensio: Revista Eletrônica de Extensão
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/extensio/article/view/61497
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spelling doaj-ca64deb713614c328a33c03b692e182b2020-11-25T01:42:36ZporUniversidade Federal de Santa CatarinaExtensio: Revista Eletrônica de Extensão1807-02212019-12-011634193310.5007/1807-0221.2019v16n34p1933370University extension program in Advertising course: academic and community perspectives of the project communication for social developmentFabricia Durieux Zucco0Cynthia Morgana Boos de Quadros1Rafael Jose Bona2Universidade do Vale do ItajaíUniversidade Regional de BlumenauUniversidade do Vale do ItajaíThe present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perceptions of scholars about the Role of FURB in the community; Personal role in the community; Role of the community in personal formation; Role of the course in the community; Personal role in the community; Role of the community in personal formation; Valuation of the extension and Valorization of the communication project for NGOs. The results indicate a high valuation by the academics for the community activities in the different dimensions.https://periodicos.ufsc.br/index.php/extensio/article/view/61497extensãocomunicação comunitáriapublicidade
collection DOAJ
language Portuguese
format Article
sources DOAJ
author Fabricia Durieux Zucco
Cynthia Morgana Boos de Quadros
Rafael Jose Bona
spellingShingle Fabricia Durieux Zucco
Cynthia Morgana Boos de Quadros
Rafael Jose Bona
University extension program in Advertising course: academic and community perspectives of the project communication for social development
Extensio: Revista Eletrônica de Extensão
extensão
comunicação comunitária
publicidade
author_facet Fabricia Durieux Zucco
Cynthia Morgana Boos de Quadros
Rafael Jose Bona
author_sort Fabricia Durieux Zucco
title University extension program in Advertising course: academic and community perspectives of the project communication for social development
title_short University extension program in Advertising course: academic and community perspectives of the project communication for social development
title_full University extension program in Advertising course: academic and community perspectives of the project communication for social development
title_fullStr University extension program in Advertising course: academic and community perspectives of the project communication for social development
title_full_unstemmed University extension program in Advertising course: academic and community perspectives of the project communication for social development
title_sort university extension program in advertising course: academic and community perspectives of the project communication for social development
publisher Universidade Federal de Santa Catarina
series Extensio: Revista Eletrônica de Extensão
issn 1807-0221
publishDate 2019-12-01
description The present article analyzes the perception of the student of Advertising of the FURB in relation to the different dimensions of the university extension and specifically to the project "Communication for the social development". From a quantitative research, the article presents the perceptions of scholars about the Role of FURB in the community; Personal role in the community; Role of the community in personal formation; Role of the course in the community; Personal role in the community; Role of the community in personal formation; Valuation of the extension and Valorization of the communication project for NGOs. The results indicate a high valuation by the academics for the community activities in the different dimensions.
topic extensão
comunicação comunitária
publicidade
url https://periodicos.ufsc.br/index.php/extensio/article/view/61497
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AT cynthiamorganaboosdequadros universityextensionprograminadvertisingcourseacademicandcommunityperspectivesoftheprojectcommunicationforsocialdevelopment
AT rafaeljosebona universityextensionprograminadvertisingcourseacademicandcommunityperspectivesoftheprojectcommunicationforsocialdevelopment
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