Collaborative Behaviour as a Facilitator of Integration of Logistic and Marketing Functions – The Case of Slovene Retailers
Collaborative behaviour and various aspects of comparing collaboration with coordination and cooperation present the basis for more detailed assumptions concerning the importance of integrating logistic function with the marketing function. The collaborative behaviour dimension of inter-functional i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Transport and Traffic Sciences
2010-09-01
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| Series: | Promet (Zagreb) |
| Online Access: | http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/200 |