The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also anal...

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Bibliographic Details
Main Authors:	Caroline Reimann, Fernando Carvalho, Marcelo Duarte
Format:	Article
Language:	English
Published:	MDPI AG 2021-01-01
Series:	Sustainability
Subjects:	dynamic marketing capabilities adaptive marketing capabilities international marketing performance B2B market SMEs
Online Access:	https://www.mdpi.com/2071-1050/13/2/579

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