POINTS OF ATTACHMENT ON FOOTBALL CLUBS: AN APPLICATION ON “THE BIG FOUR” SUPPORTERS IN TURKISH SUPER LEAGUE
Football clubs have to develop brand loyalty on their consumers to survive in the industrialised football sector since loyalty brings psychological and behavioral commitment to the football clubs. Points of attachment is substantial since it involves the factors creating brand loyalty. The degree of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports
2016-12-01
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| Series: | Sport şi Societate |
| Subjects: | |
| Online Access: | http://www.sportsisocietate.ro/en/misc/doc/show/296 |