The dynamic effects of online product reviews on purchase decisions
Previous studies have demonstrated that online reviews play an important role in the purchase decision process. Though the effects of positive and negative reviews to consumers’ purchase decisions have been analyzed, they were examined statically and separately. In reality, online review community...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2018-10-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | http://www.transport.vgtu.lt/index.php/TEDE/article/view/4545 |